Ace Metrix
DATA VISUALIZATION When working with as much data as Ace Metrix was collecting, we were constantly coming up with creative ways to present it to the user. Sometimes bar charts were the best way to show certain visualizations but we were constantly looking for new and exciting ways to improve our dashboard.
HEATMAPS Without a doubt, the best way to scan a vast amount of data and try to find something valuable is with the help of heatmaps. When we decided to implement our heatmap in order to plot 46 emotions I spent a little bit of time mocking up a few different styles in order to help us narrow down which one worked best for us. Inevitably, we decided to go with the simple grid of squares and find a color palette that made it very easy to spot any patterns that may be occurring in a group of ads.
SURVEY One of the most important products of Ace Metrix’s business was the collection of surveys and their responses. Visually, the survey was designed to be free of too many distractions on purpose so it would have as little impact on the user’s decision making. By using a light color palette I was able to achieve an airy and clean feel throughout a survey that would often be busy. We refrained from using greens in the questions because they carry some connotations of doing something correctly and kept the red hues strictly for error states.
MOBILE SURVEY In 2020, Ace Metrix decided to deliver our surveys exclusively on mobile. For most of the demographic questions the decision to go mobile-only wasn’t a major issue because the survey is mostly input fields and checkboxes. Some of the questions, however, such as our Ranker question required some extra effort. Ranker questions allows the user to order a number of items from how much they loved something versus how much they hated it. One of the directions from the R&D team was that there must also be areas of empty spaces in order to improve the data’s accuracy. So we were able to come up with a way for the user to simply use their finger and place the items in any order they wanted, leaving gaps wherever they thought was necessary.
