BeenVerified

OVERVIEW At BeenVerified , I focused on reimagining the end-to-end user experience of the customer acquisition funnels. A/B testing frequently in order to understand exactly what helps the user get from the landing page to the subscription page seamlessly. The objective was to make sure that when they eventually landed on the subscription page, they had enough information to make them feel motivated enough to make a purchase. Surprisingly, I learned that changing a few words of copy can have as much of an impact on conversions as overhauling the entire funnel.

LIFETIME VALUE We would constantly iterate on things such as how long a user was willing to wait for a page to load and popping up modal screens that would questions along the way to make sure the user was engaged help build trust. Promoting other products in the loading process was also a great way to increase the lifetime value of each visitor. While searching for contact info, the visitor would learn that we also provided information on criminal records, property records, phone lookups, gun licenses, and much more and that would help plant the seed that whenever they needed such information, BeenVerified was the place to go.

MOBILE APP I also designed the BeenVerified mobile apps for iOS and Android phones. Designing these apps was fun and challenging because no two reports are the same. And even though BeenVerified collects billions of records, one major obstacle was to make the entire app looked cohesive and complete even when some information simply wasn’t available.